Veronica and Jack
Veronica and I recently spent a week in Tennessee visiting my parents. Among other things, we hung out with my friends Trevor, Lena, and Dustin, went to the Frist Center for the Visual Arts in Nashville, stopped at the monument marking the exact geographical center of Tennessee, and — as always is the case at my parents’ house — ate lots of good food. The only thing I really documented photographically, though, was our tour of the Jack Daniel’s Distillery.
The distillery sits in Lynchburg, Tennessee, a small town about an hour south of my hometown of Murfreesboro. Strangely enough, Moore County, of which Lynchburg is the seat, is a dry county. The distillery produces over 8 million cases of whiskey per year, none of which can be sold in town. Well, until recently, anyway. In the last few years, a bill was pushed through the state legislature which allows the distillery to sell one type of commemorative bottle of whiskey at the distillery itself. Apparently, the house and senate have figured out how to sell whiskey in a dry county, yet they can’t figure out how to implement an income tax or properly fund education. But, I digress…
Inside the Barrel House
I’d taken the tour a couple of times before, when I was fairly young; it’s changed quite a bit since then. The tour used to include alot of walking and climbing stairs, but is now much less strenuous. There’s also more showmanship now — a new slick-looking visitor’s center with a small museum, a couple of well-produced videos shown with LCD projectors and flat-screen TVs, a room devoted to Jack Daniel’s Single Barrel with plaques on the walls recording those who’ve shelled out $8500 to buy an entire barrel. The tour used to be more rough around the edges — truly just walking through a functional distillery. But, you still get to see all the major steps in whiskey production: obtaining the water, making the mash, distilling, filtering through charcoal (and actually making the charcoal), making barrels, aging in barrels, and finally bottling.
The Infamous Safe
You also get a good dose of history on the tour. One stop is the Jack Daniel’s original office, the only original building still standing. Inside are a number of artifacts from the distillery’s history as well as some reproductions. One interesting object is a large floor safe. As it’s told, one morning Jack couldn’t get the safe open and he kicked it in frustration. His toe became infected, and his leg eventually had to be amputated above the knee. This apparently didn’t stop the infection, and he soon died from complications of gangrene.
One feature of the revamped tour is a group photograph. As our guide (an older-middle-aged woman with a deep southern drawl) told us, “We’re fixin’ to go up the hill in this here bus, then we’ll all get out and have our pitcher made. In about a week, they’ll put it up on dubya dubya dubya dot jackdaniels dot com, and it’ll go out worldwide. Ya’ll’ll be lookin’ good up there on the internet.” Sure enough, they shoved us all together in front of a woodpile, and the bus driver pulled out a little digital camera and took one picture of our whole group. It’s now online (for a few months, at least) here. You’d think they could have taken our picture in front of something identifiable — whiskey barrels, the statue of Jack Daniel, maybe even something with the distillery’s logo on it. But, no. There we stand in front of an anonymous woodpile.